Individual Health Insurance

If you do not have access to health insurance through an employer, purchasing your own health coverage may be the solution. Whether you are interested in a plan with a low deductible and office visit copays, or high deductible health plan compatible with a health savings account, there is a plan available to fit your needs.

We can help you apply for individual plans on and off the Marketplace. Please contact us at 608-784-5433 for assistance.

Marketplace Plans

In accordance with the Patient Protection and Affordable Care Act, as of October 13th, 2013, individuals are now able to purchase health insurance coverage through state or federal marketplaces. These new ACA plans are guarantee issue, cover pre-existing conditions and have no medical underwriting. Individuals can apply for plans during two periods.

  1. Annual Open Enrollment period between November 1st and January 31st. If applying before the 15th, coverage begins the first day of the next month. If you apply after the 15th, coverage begins the first day of the second following month.
  2. Special Enrollment Period – If you have a qualifying life event such as marriage, birth of child, divorce, or loss of coverage, you may qualify for a special enrollment period in the Marketplace. Contact the Marketplace ( for more details on Special Enrollment Periods.

Tax Credits or Subsidies

If your household income is less than 400% of the Federal Poverty Level, you may also qualify for tax credits or subsidies that can reduce your monthly premium and/or lower your total out of pocket costs. For a household of one, 400% of the Federal Poverty level is $47,080. See 2015 Federal Poverty Level Table.

Applying for a Marketplace Plan

Wisconsin Residents:                 1-800-318-2596

  • La Crosse County insurance companies that offer plans on the Marketplace include Gundersen Health System, Health Tradition Health Plan, and Anthem.

Minnesota Residents:             1-855-366-7873

Iowa Residents:                          1-800-318-2596

Off Marketplace Plans for La Crosse County Residents

During the Open Enrollment Period and Special Enrollment Period, individuals are still able to purchase health insurance coverage off the Marketplace directly through insurance companies. These plans are also guarantee issue, cover pre-existing conditions and have no medical underwriting. If your income is above 400% of the Federal Poverty Level and you do not qualify for tax credits or subsidies, this may be the best option for coverage. Contact us at 608-784-5433 for more information and quotes.